As our world becomes increasingly digital, traditional brick and mortar businesses are looking for new ways to providing engaging customer experiences that can't be found online. Local artists provide a valuable resource that nontraditional music venues like airports, downtown organizations and malls can use to add community, culture and entertainment. Many airports dabble in live music but until now the logistics could be daunting.
The attached white paper describes lessons learned from thousands of performances and how every Airport can become a hub for live music.
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